The Business Travelers Series: Navigating Germany - Virtual

Join us for an engaging session of the Business Travelers Series centered on Germany — Europe’s largest economy and one of the United States’ most important trade and investment partners. Known for its engineering excellence, regulatory precision, and innovation, Germany offers significant opportunities for U.S. companies across advanced manufacturing, automotive, healthcare, and green technology sectors. This event will provide the cultural fluency and strategic insights needed to navigate the often-formal business environment in Germany. Learn how to build credibility, communicate effectively, and manage relationships that can lead to long-term success. Topics of discussion will include, but are not limited to: Country & Trade Overview Business Communication & Formality Professionalism & Business Attire Regional Business Norms Market Entry & Regulatory Compliance Negotiating Tactics Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation A link to the virtual training will be sent to registrants 24 hours before the start of the session.